Loading...
Loading...
Read the following passage and answer question 76 and 77 below: A senior marketing manager, Samita, is negotiating a new contract with a long-standing client, a retail chain. The client is pushing for a 15% discount, citing budget constraints, while Samita's team can only feasibly offer a 5% discount without sacrificing the quality of service. During the negotiation, the client's representative, Jiban, mentions a competitor's lower price multiple times, framing it as a non-negotiable benchmark. Samita listens patiently, acknowledging Jiban's concerns about budget. Instead of directly debating the competitor's price, she shifts the focus by detailing the unique, high-quality services and strategic value her company provides that the competitor cannot match. She presents a creative, tiered solution where the client can receive a 10% discount in exchange for a longer-term, two-year contract, which ensures her company's stability and offers the client more long-term value. By offering a tiered solution with a longer-term contract, what did Samita Effectively do?
This question appeared in the OPSC Prelims 2024 examination (GS-II). It is Question 76 out of 177 questions in this paper.
This question was part of the OPSC Prelims 2024 (GS-II). The OPSC Prelims examination tests candidates on general studies, current affairs, and aptitude through multiple-choice questions.
Practice previous year questions from all OPSC Prelims papers and compare patterns with UPSC Prelims PYQ to identify overlapping topics.