What is 'Tikki Mausi' in the context of Malnutrition?
- (a)A specially packaged food item
- (b)A mascot
- (c)Name of a scheme
- (d)Name given to the healthcare providers
Correct — B, a mascot. 'Tikki Mausi' is a mascot — a friendly cartoon 'aunty' character — unveiled by the Odisha Government together with UNICEF in September 2019 to spread awareness about child and maternal nutrition and to fight malnutrition (including the value of fish-based nutrition). She is a communication mascot, not a food item, a scheme, or a category of health worker.
- (a)A specially packaged food item — Tikki Mausi is not a food product; she is a mascot used to carry nutrition messages to families.
- (c)Name of a scheme — It is not a government scheme but the mascot of a nutrition-awareness communication strategy in Odisha.
- (d)Name given to the healthcare providers — Frontline nutrition workers are anganwadi workers and ASHAs; 'Tikki Mausi' is a mascot character, not a designation for health providers.
Governments use mascots — memorable characters — to drive behaviour-change communication on social issues. 'Tikki Mausi', launched by Odisha's Women and Child Development Department with UNICEF in 2019, personifies a caring aunt who advises mothers, children and adolescents on nutrition.
The distractors all sound plausible in a nutrition setting. The clue is that 'Mausi' (aunt) signals a friendly character or mascot, rather than a scheme or a food product.
- 'Tikki Mausi' is a nutrition-awareness mascot launched by the Odisha Government with UNICEF in 2019.
- 'Mausi' means maternal aunt — a friendly figure who gives nutrition advice.
- The mascot promotes child and maternal nutrition, including fish-based diets.
- It is part of a behaviour-change communication strategy against malnutrition.
- Reading 'Mausi' as a scheme or a food product rather than a character.
- Confusing a mascot with a designation for health workers.
A current-affairs identity question — 'Mausi' (aunt) flags a mascot rather than a scheme or product.
No directly related past PYQ was found.
- practice — not a real PYQ
'Tikki Mausi', launched in 2019, is associated with which social issue?
- (a)Sanitation
- (b)Child and maternal nutrition
- (c)Literacy
- (d)Road safety
Answer(b) Child and maternal nutrition — she is a nutrition-awareness mascot.
- practice — not a real PYQ
The 'Tikki Mausi' nutrition mascot was launched by the Odisha Government in partnership with
- (a)WHO
- (b)UNICEF
- (c)FAO
- (d)UNDP
Answer(b) UNICEF — which partnered Odisha on the 2019 nutrition-awareness mascot.