The craft products of the Uttarakhand state are sold by which brand name?
- (a)Himbant Brand
- (b)Devbhoomi Brand
- (c)Chardham Brand
- (d)Himadri Brand
Correct — D, Himadri Brand.
Uttarakhand's craft output — ringal work, woollens, copperware, wooden craft, aipan and wax work — is taken to market by the Uttarakhand Handloom and Handicraft Development Council, which sells it under the Himadri Brand through its Himadri emporiums.
Himadri is also the geographical name for the Great Himalaya — a useful hook, though the crafts themselves come from the mid-hills.
The letter here rests on a provisional key, so treat it as such; the council's own branding and its Himadri emporiums carry the fact on their own.
Carry away the ownership rather than the word alone — the craft brand belongs to the state's handloom and handicraft council, not to its tourism or pilgrimage identity.
- (a)Himbant Brand — Himbant sounds close to Himadri because both carry the Sanskrit stem him-, snow — the stem that also gives Himalaya and Himachal their names. That resemblance is all it offers.
What the ear is picking up is the shared Sanskrit stem him-, meaning snow; the mark carried by the council's craft goods and its emporiums is Himadri.
- (b)Devbhoomi Brand — Devbhoomi, land of the gods, is the popular epithet for Uttarakhand and turns up across tourism writing and institution names, so it reads like an official state label.
An epithet is not a trade name. Devbhoomi answers by what popular name Uttarakhand is known; the goods handled by the handloom and handicraft council go out as Himadri.
- (c)Chardham Brand — Char Dham names Uttarakhand's four-shrine pilgrimage circuit — Yamunotri, Gangotri, Kedarnath and Badrinath — and the state's all-weather road project takes its name from that same circuit.
So the word answers which shrines make up Uttarakhand's Char Dham circuit, a pilgrimage-and-infrastructure question rather than a craft-marketing one.
A state that wants scattered hill artisans to reach a market does two things. It puts one agency in charge of collecting and selling the work, and it gives that work a single name a buyer can recognise.
In Uttarakhand the agency is the Uttarakhand Handloom and Handicraft Development Council and the name is Himadri, applied across the council's product range and its emporiums.
Craft branding is where the state's economy meets its culture. The crafts themselves — ringal, copperware, wood carving, aipan, woollens — are studied as heritage, while the brand is the instrument that converts them into artisan income.
It also sits in a cluster of official Uttarakhand names that are easy to swap: what the state is nicknamed, what its pilgrimage circuit is called, and what its craft output is sold as. Keeping the three apart is the actual work in this question.
- The Uttarakhand Handloom and Handicraft Development Council markets the state's handloom and handicraft output under the Himadri brand.
- The council operates Himadri emporiums as retail outlets for these products.
- Its listed product categories include ringal (hill bamboo) work, aipan folk art, woollens, copperware, wooden craft and wax work.
- The council's website is credited to the Directorate of Industries, Government of Uttarakhand.
- In Indian physical geography, Himadri is the name for the Great Himalaya, the innermost and highest of the three parallel ranges.
- Uttarakhand's Char Dham circuit comprises Yamunotri, Gangotri, Kedarnath and Badrinath.
- Devbhoomi, meaning land of the gods, is a popular epithet for Uttarakhand.
The craft question is answered by the top row; the rows under it show what the other names — and the other sense of Himadri itself — attach to.
- Himadri doubles as the geography term for the Great Himalaya, so rejecting it because 'that is a mountain range, not a brand' throws away the keyed answer.
- Devbhoomi is an epithet, not a trade name; the option works by inviting you to treat a widely used nickname as an official label.
- Chardham belongs to the pilgrimage circuit and the road project, so choosing it means answering with the state's best-known label instead of its craft label.
- Remembering the word Himadri without the council behind it leaves nothing to answer with when the question instead asks which body markets these products.
Prepare this as a name-to-thing match you can run in either direction: brand given and product category asked, or product category given and brand asked, as here.
The name alone is thin — fix the council and its parent department alongside it, so either form of the question is covered.
MPPSC_2022_PRE_PaperI_Q92022Same skill: attach an official label to the product category it belongs to, with the wrong options drawn from other well-known marks. What differs is the kind of label — the MPPSC item keys the FPO mark, the food-processing mark carried on processed fruit products, while Himadri is a state marketing brand for crafts and certifies nothing.
UKPSC_2023_MAINS_UKPCSMainsPolity2023_Q192023Both sit in Uttarakhand's economic-development space: that one asks which sectors the State Focus Paper 2023-24 wants strengthened, this one asks what name the state's craft output is sold under. The difference is depth and form — a descriptive Mains answer on a planning document against a one-line recall of a brand name in Prelims.
- practice — not a real PYQ
Himadri, the brand under which Uttarakhand's handicraft products are marketed, is promoted by which body?
- (a)Uttarakhand Handloom and Handicraft Development Council
- (b)Uttarakhand Tourism Development Board
- (c)Uttarakhand Co-operative Dairy Federation
- (d)Uttarakhand Forest Development Corporation
Answera — The Uttarakhand Handloom and Handicraft Development Council markets the state's handloom and handicraft output as Himadri and runs the Himadri emporiums.The tourism board's business is travel promotion, the dairy federation's is milk and milk products, and the forest development corporation's is forest produce; the handloom and handicraft mandate is the council's.
- practice — not a real PYQ
In the physical division of the Himalaya, Himadri refers to:
- (a)The outermost range bordering the northern plains
- (b)The middle range lying between the outer and the innermost ranges
- (c)The innermost range, which carries the loftiest peaks
- (d)The flat longitudinal valleys between the outer and middle ranges
Answerc — Himadri is the innermost and highest of the three parallel Himalayan ranges and carries the loftiest peaks.The outermost range bordering the plains is the Shivalik (a) and the middle range between the two is the Himachal or Lesser Himalaya (b). The flat valleys described in (d) are the Duns, such as Dehradun, which lie between the Shivaliks and the Lesser Himalaya.
- practice — not a real PYQ
The four shrines of Uttarakhand's Char Dham circuit are:
- (a)Yamunotri, Gangotri, Kedarnath and Badrinath
- (b)Badrinath, Dwarka, Puri and Rameswaram
- (c)Haridwar, Rishikesh, Kedarnath and Badrinath
- (d)Gangotri, Yamunotri, Hemkund Sahib and Badrinath
Answera — Uttarakhand's Char Dham circuit is made up of Yamunotri, Gangotri, Kedarnath and Badrinath.Option (b) lists the all-India Char Dham of Badrinath, Dwarka, Puri and Rameswaram. Haridwar and Rishikesh in (c) are pilgrimage cities on the Ganga rather than shrines of this circuit, and Hemkund Sahib in (d) is a Sikh shrine in Chamoli district that stands outside the four.