Who among the following sports persons is designated as brand ambassador for Nikshay Mitra, an initiative under Pradhan Mantri TB Mukt Bharat Abhiyaan by Ministry of Health and Family welfare of GOI in November 2022?
- (a)Deepa Malik
- (b)Abhinav Bindra
- (c)Pullela Gopichand
- (d)Mary Kom
Answer
Why
Correct — A. Deepa Malik is the sportsperson designated brand ambassador of the Ni-kshay Mitra initiative under the Pradhan Mantri TB Mukt Bharat Abhiyaan.
She is the first Indian woman to win a Paralympic medal — silver in the shot put at Rio 2016 — and went on to head the Paralympic Committee of India.
Ni-kshay Mitra asks ordinary citizens and organisations to adopt TB patients for nutritional and other support, so the ministry fronted it with an athlete whose own public story is one of recovery.
Why the others are wrong
- (b)Abhinav Bindra — Abhinav Bindra is the 10 m air rifle shooter who won India's first individual Olympic gold at Beijing 2008. He carries no role in the TB campaign.
- (c)Pullela Gopichand — Pullela Gopichand won the All England Open badminton title in 2001 and later coached India's badminton squad. Badminton, not public health.
- (d)Mary Kom — Mary Kom is the boxer with a London 2012 Olympic bronze and multiple world titles. The question names one specific initiative, and its ambassador is Deepa Malik.
Concept
Ni-kshay Mitra is the donor arm of the Pradhan Mantri TB Mukt Bharat Abhiyaan. A donor — an individual, a company, an institution or an elected representative — adopts TB patients and supplies nutritional, diagnostic or vocational support for a chosen period.
The design rests on the fact that TB treatment fails as often from poor nutrition and dropped follow-up as from the drugs themselves. India's stated target is to end TB by 2025, ahead of the global Sustainable Development Goal date of 2030.
SSC dates the appointment to November 2022 in the stem itself, a couple of months after the abhiyaan was launched.
Key facts
- The Pradhan Mantri TB Mukt Bharat Abhiyaan was launched on 9 September 2022 by President Droupadi Murmu.
- Ni-kshay Mitra donors adopt TB patients and provide nutritional, diagnostic or vocational support.
- India's stated target is to end TB by 2025, ahead of the global SDG target of 2030.
- Deepa Malik won silver in the shot put at the Rio 2016 Paralympics.
Study next
Common traps
- Picking the most famous athlete on the list rather than the one attached to the named scheme.
- Confusing Ni-kshay Mitra, the donor scheme, with Ni-kshay Poshan Yojana, the cash nutrition support.
SSC pairs a person with a scheme, an award or a Games; the wrong options here are all sportspeople. Abhinav Bindra's Beijing 2008 gold is itself the answer at 26 Sep 2024, 16:00, GA Q.21, and Paralympic medallists come up at 13 Sep 2024, 09:00, GA Q.15.
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