SSC CGL 2024 Tier-I · 9 September 2024, Shift 3 · General Awareness · Question 10 of 100

Text as printed on a candidate's response sheet for this shift; answer per SSC's tentative key as marked on that sheet. Solution last reviewed 6 September 2026.

Where this paper and its answers come from

SSC does not publish CGL question papers or a public answer key. The questions and options here are reproduced as printed on a candidate's own response sheet for this shift — the Commission's text, unchanged. Each answer is SSC's tentative key as marked on that sheet; SSC allowed challenges to it and never publishes a final key. The solutions are written by UnlockIAS.

In which year was the 'Naye Bharat Ke Sapne' campaign launched by Meta and the Ministry of Women?

(a)2022
(b)2021
(c)2023
(d)2020

Answer

Why

Correct — C. The campaign is the Amrit Generation Campaign: Naye Bharat Ke Sapne, launched jointly by Meta and the Ministry of Women and Child Development in June 2023.

It asked young people to post Reels on Instagram and Facebook about their aspirations for India, under the Amrit Generation hashtag. Fifty entries were shortlisted for an interaction in Delhi and a visit to Meta's Gurugram office.

The launch year is 2023, which is option (c).

Why the others are wrong

(a)
2022 — 2022 carries the seventy-fifth-independence-anniversary associations that the word Amrit evokes, which is what makes it tempting. The campaign itself came a year later.
(b)
2021 — 2021 is two years early. The Meta partnership that carries this campaign name was announced in 2023, not during the pandemic years.
(d)
2020 — 2020 is the furthest of the four from the mark, three years before the launch. The campaign belongs to 2023.

Concept

This is a current-affairs date question, and the only defence is knowing the launch itself.

Meta and the Ministry of Women and Child Development ran the Amrit Generation campaign from June 2023 as a youth-aspiration drive on Instagram and Facebook. Participants posted Reels describing what they wanted from a new India, and a shortlist of fifty was invited to Delhi to meet policymakers.

SSC's 2024 General Awareness draws its scheme and campaign questions from launches spread across 2020 to 2023, so the ministry and the year are both worth holding.

The paper shortens the ministry to 'the Ministry of Women'. Its full name is the Ministry of Women and Child Development, and the campaign's full title is Amrit Generation Campaign: Naye Bharat Ke Sapne.

Key facts

The Amrit Generation Campaign: Naye Bharat Ke Sapne was launched by Meta with the Ministry of Women and Child Development in June 2023.
It invited young people to post Reels on Instagram and Facebook about their aspirations, using the Amrit Generation hashtag.
Fifty selected participants were invited to Delhi and to Meta's office in Gurugram.

Study next

Ministry of Women and Child Development campaigns of 2022 and 2023Government partnerships with technology platformsThe Azadi ka Amrit Mahotsav and the Amrit Kaal vocabulary in scheme names

Common traps

Anchoring on 2022 because of Azadi ka Amrit Mahotsav and the shared word Amrit.
Attributing the campaign to the Ministry of Information and Broadcasting because it runs on social media.

Launch-year questions are a fixed SSC shape, and the ministry variant is just as common.
The 25 Sep 2024, 09:00 paper asks the launch year of the Atal Innovation Mission (GA Q.7), while 11 Sep 2024, 12:30 asks which ministry launched NIPUN Bharat (GA Q.14) and 23 Sep 2024, 12:30 asks the same of PM Daksh (GA Q.18).

Related PYQs

No directly related past PYQ was found.