Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following:

4 Ps of Marketing Planning 4 Cs of Marketing Planning
A. Product 1. Customer communication
B. Price 2. Customer value
C. Place 3. Customer costs
D. Promotion 4. Customer convenience

Select the correct matching using the code given below:

Question

Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following:

4 Ps of Marketing Planning	4 Cs of Marketing Planning
A. Product			1. Customer communication
B. Price			2. Customer value
C. Place			3. Customer costs
D. Promotion		4. Customer convenience

Select the correct matching using the code given below:

UnlockIAS · Accepted Answer

(a) A B C D : 2 3 4 1. The correct matching is (b) 'A B C D : 2 3 1 4'. This Indian Economy question tests knowledge of correct associations within the topic of Economic Planning & Reforms.

UnlockIAS · Answer

A B C D : 2 3 1 4

UnlockIAS · Answer

A B C D : 1 4 3 2

UnlockIAS · Answer

A B C D : 1 4 2 3

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